Check into Cash

Overview:
Check into Cash is a leader in the Payday Loan industry.  The company provides customers with the opportunity to write a personal check, which they will hold until the next payday.

With over 1200 locations in 30 states, it’s critical that customers’ calls are routed to the correct location.  Even a short delay in the process of completing a call can cause a customer to choose another provider.  Additionally, Check into Cash’s advertising campaign is extensive.  Knowing where those calls are coming from and correlating the response to the marketing campaigns is important in guiding their decisions regarding future advertising.

Strategy:
AdGeo provides Check into Cash with two critical services: Sophisticated GeoRouting and SmartWEBreports.™   The GeoRouting allows Check into Cash to market with a single toll-free number.  The caller is not even aware the routing is taking place.

In addition, AdGeo provides Check into Cash with SmartWEBreports™. These reports allow the company to monitor various campaigns and help it to evaluate both advertising results and sales efficiencies. 

Results:
Check into Cash has been extremely successful with their AdGeo Programs. When the customer calls Check into Cash’s toll-free number, the AdGeo GeoRouting system routs the call to the nearest retail location.  Because of the sophisticated software AdGeo uses for call routing, it is done in real time. With another provider, Check into Cash saw it was taking the customer up to 30-45 seconds to be connected, and the accuracy was not good.  “I didn’t wait to find out if the customer was dissatisfied with the delay, I was dissatisfied with the delay,” said John Wulf, Vice President of Marketing. “Real time equals real results, that’s why we use AdGeo.”

In addition to AdGeo’s SmartWEBreports™ being available to Check into Cash on demand, customized data files are sent to the agency making advertising placement decisions on a regular basis. These data files allow the advertising agency to make much more efficient decisions regarding placement.