AdGeo can capture valuable data from every inbound phone call.
AdGeo’s comprehensive sourcing and tracking systems identify each caller’s phone number, name and address – and can even digitally record every call. When this data is mined and analyzed through an AdGeo reporting method, you will learn more about when, how and why your customers are responding, and you’ll gain valuable insight that can help you maximize your return on investment for every marketing dollar you spend.

AdGeo sourcing and tracking benefits include:

• Tracking phone numbers that can be used in advertisements – AdGeo will establish a suite of toll free numbers that are associated with specific promotions to help you determine which of your marketing efforts is generating the most customer response.
• Detailed ROI statistics – Companies make big investments with their advertising and promotional expenditures. AdGeo has the capability to track your marketing and media efforts to help you analyze your current ROI in order to make better decisions, adjust budgets where appropriate, and to give you actionable information as to where your money should be spent in the future.
• Call analysis and harvesting capabilities – Now you will never miss a consumer inquiry because your call center is not sufficiently staffed to answer the call. AdGeo provides you with a comprehensive analysis of each customer call based on hold time, length of conversation, peak call time measurement, and more. Based on this detailed information, you will have the option to adapt your staffing schedule to handle peak calling periods, reroute unanswered or busy calls in real time, or return missed calls that were originally unanswered.
• Call recording – Whether your business features state-of-the-art call centers or you simply have a few employees designated to field incoming inquiries and service requests, AdGeo’s call recording services will allow you to hear for yourself how customer calls are being handled. We provide audio streaming of these conversations and can also produce detailed reports. You can use this valuable data to maintain quality control, for training purposes, and for legal compliance requirements.