Converting raw data into opportunities for ROI.
AdGeo’s SmartWEBreports™ provide much more than simple compilations of caller names, locations, dates and times. They mine and exploit the call data in unique and powerful ways to provide an added value resource that is not available anywhere else. Understanding and utilizing this valuable information can help you create and adapt your marketing programs to maximize sales and generate meaningful ROI metrics.

AdGeo reporting applications and benefits include:

• Easy-to-follow reporting – Our comprehensive, yet simple-to-follow reports help you turn data into meaningful information that can positively impact your market efforts.
• Tabular reporting – These reports are used to effectively sort and analyze inbound call information, including calls by area, first-time callers, unique callers, time of day, length of calls, completion status, number of respondents to specific promotions, and more. This information is used to produce ROI metrics that can be used to determine the effectiveness of marketing campaigns.
• Geospatial reporting – A sophisticated, technologically-advanced geospatial analysis and visualization tool that illustrates who is calling you and where the calls are originating. This is important for clients seeking deployment information, for franchise overlays, and for data output overlaid onto maps. (This AdGeo application is defined as SmartGISnet™.)
• Media schedule analysis – This reporting resource allows marketers to compare the cost and details of their media schedules (spot marketing broadcast, direct mail, etc.) against the data delivered by call routing/tracking/sourcing information to measure the true return-on-investment of their marketing efforts.