Franchise organizations have been using email and text messages for years as part of the marketing mix. Text (both SMS and MMS) and email are still incredibly effective, but as technology and the regulatory environment continue to change, it’s always wise to review best practices.
Multi-Unit Marketing: Message and Measurement
Location, Location, Location
Upgrading to a Digital Wallet
5 Signs Your Call Routing Needs an Upgrade
Call routing does not have the buzz of mobile marketing, QR codes, social media, or other technologies touted as the next big thing. Call routing simply gets incoming customer calls where they need to go, as quickly as possible, helping to provide the best customer experience you can offer. In fact, when it works well, it seems to just happen in the background.
The Rules of Mobile Engagement
It wasn’t that long ago that print, TV, and radio were the dominant methods for marketers to reach their potential customers. These methods are, of course, still available, but the evolution of marketing that began with email and the Internet is accelerating as smartphones and tablets increase their penetration.
The Future of Wireless
In the last year, the hottest wireless technology trends included the first tablets hitting the marketplace, the dominance of downloadable applications, and the emergence of social networking as a core component of most franchisors’ marketing plans. In the coming year, it will be as though each of these trends took steroids.