These days, brands are trying new ways to make location-based marketing work, implementing ideas such as mobile coupons, mobile push combined with mobile payments, layering location data with past behavior, and in-store beacons. Here are four tactics that seem to be working.
When it comes to marketing technologies, there's a new kid in town. Actually, this kid is not so new, but he's finally getting the attention he deserves. His name is location-based marketing, and he's been used successfully by some stores to provide special offers to targeted audiences via their mobile devices as they enter the vicinity of the store. Here's why budgets for the new kid are growing.
As 2013 winds down and we look forward to the holidays, we thought it would be fun to review this year's most-read Tech Tips headlines. And so, here they are, along with a few of our personal favorites. Enjoy!
AdGeo now offers a new solution to determine the location of a caller using a cell phone. It’s called mobile location routing, and it allows us to locate cell phone callers and route the calls precisely just like a landline.
Big Data is big, smartphones are bigger, and mobile technology is booming within enterprises. New trends worth following.
Have you or your customers ever experienced a dropped call? Or a painfully slow download to your smartphone or tablet?
According to a recent Forrester study, 75 percent of consumers use their smartphones while shopping in retail stores. And they’re not just taking calls.