Franchise organizations have been using email and text messages for years as part of the marketing mix. Text (both SMS and MMS) and email are still incredibly effective, but as technology and the regulatory environment continue to change, it’s always wise to review best practices.
Multi-unit franchise owners face unique challenges and opportunities. Getting the message right and measuring marketing activities can help get the most from their marketing spend in generating leads, converting them to sales, and building strong brands.
Two new technologies in particular are turning mobile location into a magic formula for franchisor success: Hyperlocal marketing and mobile location routing ... read on to see how these technologies impact the future of your business.
As smartphones grow more and more powerful, their uses continue to expand, displacing the need for other products. For example, there are far fewer small cameras and GPS devices today compared with five years ago because these functions are now performed by smartphones.
Call routing does not have the buzz of mobile marketing, QR codes, social media, or other technologies touted as the next big thing. Call routing simply gets incoming customer calls where they need to go, as quickly as possible, helping to provide the best customer experience you can offer. In fact, when it works well, it seems to just happen in the background.
It wasn’t that long ago that print, TV, and radio were the dominant methods for marketers to reach their potential customers. These methods are, of course, still available, but the evolution of marketing that began with email and the Internet is accelerating as smartphones and tablets increase their penetration.
In the last year, the hottest wireless technology trends included the first tablets hitting the marketplace, the dominance of downloadable applications, and the emergence of social networking as a core component of most franchisors’ marketing plans. In the coming year, it will be as though each of these trends took steroids.
Running a company in which everyone reports to you is difficult enough. Running a franchise organization where stores throughout your regions are run as independent businesses is even more complex.