Businesses have been using email and text messages for years as part of the marketing mix. Text (both SMS and MMS) and email are still incredibly effective, but as technology and the regulatory environment continue to change, it’s always wise to review best practices. What once worked well may need to be tweaked to continue yielding high returns (and to stay in compliance with increasingly stricter regulations). Here are four ways to make sure your email and text marketing continues to pay off. More.
The Keys to Multi-Unit Marketing: Message and Measurement
Multi-unit franchise owners face unique challenges and opportunities. Getting the message right and measuring marketing activities can help you get the most from your marketing spend in generating leads, converting them to sales, and building strong brands. Don't miss this informative article published in Franchise World. More …
Sales Rise When Retailers Embrace "Showrooming."
We've always been big fans of managing the customer experience, particularly when it comes to routing calls efficiently and using call recording and call tracking to ensure that the customer experience always lives up to a company's brand promise.
Lately, retailers have faced a true customer experience challenge with mobile "showrooming," in which customers enter a store, use their mobile devices to compare prices, and then purchase elsewhere for a lower price or more convenience.
An interesting study published this week indicates that brick-and-mortar retailers who embrace "showrooming" and make mobile devices part of the complete customer experience actually see sales rise, rather than fall. From the study: "42% of consumers using a mobile device while in-store spend more than $1,000, while only 21% of shoppers without a phone spend as much." How is that possible? By blending old with new and using mobile devices to complete the in-store experience.
Examples include use of location-based technology to provide store visitors with personalized offers, providing in-store mobile coupons, and even matching lower prices found elsewhere via a mobile device. It's all about blending in-store shopping with online conveniences to deliver an integrated and superior customer experience.
Get more details and ideas from the complete article here.
The Weekly Wrap - Technology and Marketing News
From mobile payments to mobile ordering. New uses for Twitter, Pinterest, and SnapChat (did you see the new lead generation card that Twitter advertisers can use for capturing lead data?). Television advertising moves to mobile. Here's a summary of the top mobile and marketing news to make headlines this week.
- Order that latte in advance! Starbucks plans to test mobile ordering this year.
- New marketing campaign from Crystal Light combines print and Pinterest.
- Location marketing is making big strides, but what if the location data we're using isn't quite accurate? This study shows that people aren't aways honest about their locations.
- This Dunkin' Donuts franchisee uses Twitter to geotarget customers.
- Companies are offering new ways to test what makes money on mobile.
- How five big brands are incorporating SnapChat into their marketing mix.
- Mobile on the menu: Burger King adds mobile payment capabilities at U.S. stores.
- Big brands move to full-length video on mobile ads, leveraging TV spots.