The Weekly Wrap - Making marketing more effective

Whether mobile, social, email, or a combination, this week's headlines carried all kinds of tips and tricks to make marketing work better. Here's a snapshot … which of these ideas will you implement?

  • What's next … wearable devices shift from accessories to ad platforms. More
  • Is mobility making the web obsolete? More
  • Canada launches new anti-spam laws. More. 
  • Facebook shakes up brand pages, why remarketing works, and more tips for social media and online marketing. More.
  • Dunkin' Donuts notches 120% conversion with "Intent-Based Marketing" on social media. More.
  • If you're an avid Facebook advertiser, read this: Study says Twitter ads perform better. More.
  • Dollar Shave Club saw 126% increase in mobile conversions from performance improvements to mobile, web platforms. More.
  • Study finds two key global trends in retail: m-commerce, and researching online before buying offline. More