Mobile apps and new uses for mobile marketing technology dominated industry news during October. We thought the headlines below were worth a mention, in case you missed them.

For food franchisors: A great article on the keys to Chipotle's success. http://ow.ly/CeZaB
With location-based mobile marketing, you know where customers are, and now you can know what they're doing. http://ow.ly/ClvMd
Mobile shoppers convert 160% more often on sites optimized for smartphones, study says. http://ow.ly/CdA8v
Of these five mobile marketing trends to watch, we especially like better targeted marketing and fight mobile app burnout. http://ow.ly/CNCd1
Johnny Rockets speeds service with tabletop tablets, allowing customers to order and pay. http://ow.ly/CRxpO
Snapchat's first advertisement goes live http://ow.ly/D2hn7 and Twitter will offer a Buy button in early 2015. http://ow.ly/D2hXs
Report shows that consumers prefer free mobile apps supported by ads rather than ad-free versions that must be purchased. http://ow.ly/DicUg
Cool campaign: IHeartRadio engages students with vending machines that accept Instagram photos as payment. http://ow.ly/DpXeu
Bold tactic by Taco Bell encourages use of its new mobile app over social media. http://ow.ly/DwkCr