September Trendwatch - The secrets of mobile marketing

Lots of headlines during September focused on ways that brands can enhance their mobile and digital advertising effectiveness. We thought the headlines below were worth a mention, in case you missed them:

And for marketers who like to keep an eye on what's working for the big brands, here's a summary of the most notable campaigns: 

  • Geo-conquesting ad strategy works great for Toyota. 
  • Tresemme puts fans on Fashion Week interactive billboard. 
  • Quaker Oats engages consumers through scanning a logo on packaging, taking a milk mustache selfie, and getting recipes.  
  • Denny's breathes new life into mobile check-ins, which rose nearly 50% during these campaigns.