Lots of headlines during September focused on ways that brands can enhance their mobile and digital advertising effectiveness. We thought the headlines below were worth a mention, in case you missed them:
- Great ways to increase the engagement and effectiveness of mobile ads. http://ow.ly/BYHJ1
- Hyperlocal advertising wins most accurate impressions. http://ow.ly/BYHky
- Net neutrality will hurt wireless competition, says CTIA. http://ow.ly/BOUnS
- Interesting take on mobile marketing: Don't sell, offer an experience. http://ow.ly/BOCvR
- Meet the man who unlocked the secrets of mobile marketing. It's all about the entertainment. http://ow.ly/BBdvJ
- New legislation would make banning negative Yelp reviews illegal. http://entm.ag/XvSP5u
- Need a taxi in NYC? Try this new mobile app and payment system. http://ow.ly/BqIBz
- Yahoo software helps companies tailor content to consumers. http://ow.ly/BhyQY
- CurrentC, the smartphone payment system by major retailers including Wal-Mart and Target, is expected to launch next year. http://ow.ly/BeH4H
- Both mobile and targeted local digital advertising take off, will eclipse other media formats, study says. http://ow.ly/BeFWQ
And for marketers who like to keep an eye on what's working for the big brands, here's a summary of the most notable campaigns:
- Geo-conquesting ad strategy works great for Toyota. http://ow.ly/BeRjO
- Tresemme puts fans on Fashion Week interactive billboard. ow.ly/BeFte
- Quaker Oats engages consumers through scanning a logo on packaging, taking a milk mustache selfie, and getting recipes. http://ow.ly/BMrf6
- Denny's breathes new life into mobile check-ins, which rose nearly 50% during these campaigns. http://ow.ly/BGHzZ