Every marketer needs some inspiration from time to time. Check out these creative campaigns and marketing tips that made headlines recently:
- Marketing to millennials? Combine mobile with user-generated content, according to this.
- Lionsgate targets mall shoppers via mobile with movie trailers, calendar reminders for opening dates.
- GrubHub unleashes Snapchat's potential with daily challenge, food giveaways.
- Office Depot demonstrates marketing uses for wearable technology.
- What's the key to success for a brand's mobile app? Sustained engagement, not just downloads.
- Twitter is testing a click-to-call button for ads, making it easy to connect with businesses and brands.
- Better Homes draws 10,000 entries via an Instagram contest.