The Weekly Wrap - Technology and Marketing News

The theme for the week could very well be "brick-and-mortar retailers embrace mobile." Some big-name retailers are putting technology to work for their business in unique ways. Here's a summary of the top technology and marketing news to make headlines this week. Enjoy!

  • Retailers can combat "show rooming" with "clienteling."
  • 70% of companies have a mobile strategy in place. Business services and retailers lead the way.
  • Call, click, or come over. Great examples of retailers using big data and multiple channels to fight showrooming.
  • This study says consumers say no to being tracked via their mobile devices while in-store, yet incentives and discounts may lure them to opt in. 
  • Facebook expands advertiser's reach and targeting potential with enhanced Lookalike Audiences tool.
  • Taco Bell mails feature phones to super fans and influencers to help promote its new breakfast offerings.