From loyalty programs and payments to texting during emergencies, mobile news took center stage this week. One study found that mobile video is on track to account for 50% of all online video viewing by 2016, having already grown more than eightfold since 2011. Since mobile is becoming a key part of the overall customer experience, it's imperative for marketers to learn how to incorporate it. Here are some examples worth reading:

Moving its loyalty program from punch cards to mobile pays off for retailer Yogen Fruz.
Great mobile marketing delivers the right message at the right moment. Here are great insight on owning, not abusing, the moment.
To celebrate April Fools Day, these brands launched joke products. Creative brand marketing at its best! ow.ly/viNtA
Texting and walking at the same time just got safer thanks to Apple (and a slew of other apps). entm.ag/1feSJ84
Texting to 9-1-1 during emergencies is now available. CTIA - The Wireless Association published pros, cons, do's and don'ts for emergency texting vs. calling. ow.ly/vlDA8