Trendwatch for marketers and business leaders

We hope you had a nice holiday weekend and smooth transition back to work. If you've been too busy to keep up with marketing and technology trends, we've done it for you. Here's a summary of the latest headlines of significance for marketers and business leaders. 

For marketers:

  • Kraft launches creative campaign offering summer-themed recipes, rewards via mobile. 
  • Five key ingredients in the world's best mobile marketing campaigns. 
  • Mobile marketers see great success with geo-fencing techniques. 
  • Interesting court ruling on text message campaign violations. Taco Bell not responsible, but the agency is. 
  • Great read on ways to improve mobile marketing. We especially love "ditch the random and make it local." 
  • Study shows email marketing drives more sales on mobile devices than social media marketing does.

For business leaders:

  • Study says retailers are playing catch-up with mobile, starting with responsive website design. 
  • #HelpMePlease. Consumers see social media as the new customer service department. 
  • Customer experience matters! Avoid these 13 customer service mistakes. 
  • Wall Street Journal Technology Guru Walt Mossberg shows how PCs are merging with smartphones.
  • Study shows that shopping via mobile helps (not hurts) local commerce, particularly when offering mobile coupons.