January Trendwatch

With the holidays behind us and Superbowl Sunday in front, mobile marketing and customer experience dominated headlines during the month. If you had trouble keeping up with the latest news on both fronts, here's a handy summary:

Mobile Marketing

If you're into technology, marketing, or marketing technology, here are 10 mobile marketing trends to watch in 2015. More

More consumers rely on mobile while grocery shopping, to research products, check prices and get coupons. More. 

Sixty percent of holiday web traffic came from mobile, says Target and Amazon. More. 

For marketers, hyper-local ads and coupons could move from smartphones to wearables. More.

The Consumer Electronics Show (CES) is turning into a show for marketers. More. 

These big brands are skipping Super Bowl ads and investing in mobile marketing instead. More

Customer Experience

Offering great mobile customer service is key to great customer engagement, according to Gartner. More.  

Interesting survey reveals best tone of voice to use with customers in digital correspondence. More.

A question every company should ask: When customers call your business, what kind of experience do they have? And is a call center even the best solution? More.