As marketers, we all love creative ideas. Reading about campaigns and tactics that work well for other brands often inspires "the next big idea." To get those creative juices flowing, take a look at some of these campaigns that made headlines over the past few weeks. Then see which ideas you can adapt.
- Budweiser ramps up social, digital video for World Cup sponsorship. http://ow.ly/x9DqQ
- Walmart uses receipts to personalize mobile marketing. http://buff.ly/1tmMQZP
- Victoria's Secret combines direct mail with app incentives. http://ow.ly/xoR84
- Remember the "Nestea Plunge?" It's gone mobile! http://ow.ly/xoRCb
- Clinique offers personalized customer experiences on mobile website. http://ow.ly/xD7et
- How Microsoft increased foot traffic to stores by 89%. http://ow.ly/xPZAR
- Four big brands go mobile to boost Father's Day sales. http://ow.ly/xYSZy