Multi-unit franchise owners face unique challenges and opportunities. Getting the message right and measuring marketing activities can help get the most from their marketing spend in generating leads, converting them to sales, and building strong brands.
Tech Tips
Cathy Levendoski
These days, brands are trying new ways to make location-based marketing work, implementing ideas such as mobile coupons, mobile push combined with mobile payments, layering location data with past behavior, and in-store beacons. Here are four tactics that seem to be working.
White Papers
Cathy Levendoski
Smartphones and tablets are quickly becoming the primary ways that customers interact with your business. According to industry experts, brands that do not incorporate mobile into the customer experience risk becoming obsolete. Here are five practical ways to use mobile to boost your customer experience.