Published Articles

Multi-Unit Marketing: Message and Measurement

Multi-unit franchise owners face unique challenges and opportunities. Getting the message right and measuring marketing activities can help get the most from their marketing spend in generating leads, converting them to sales, and building strong brands. 

5 Signs Your Call Routing Needs an Upgrade

Call routing does not have the buzz of mobile marketing, QR codes, social media, or other technologies touted as the next big thing. Call routing simply gets incoming customer calls where they need to go, as quickly as possible, helping to provide the best customer experience you can offer. In fact, when it works well, it seems to just happen in the background.