Every growing business should periodically re-evaluate its marketing tools and methods, including those used to route calls. Perhaps better reporting can generate better marketing metrics or make better decisions. Perhaps your company is outgrowing its call center. How do you know when your business is ready for a call routing upgrade? Here are five signs.
Are you genuinely surprised at how mobile device usage has grown in 2014? According to Forrester Research, which published a blog article via the Huffington Post, mobile has become one of the most disruptive technologies for businesses in decades. Why? It has completely shifted customer expectations.
Franchise organizations have been using email and text messages for years as part of the marketing mix. Text (both SMS and MMS) and email are still incredibly effective, but as technology and the regulatory environment continue to change, it’s always wise to review best practices.
These days, brands are trying new ways to make location-based marketing work, implementing ideas such as mobile coupons, mobile push combined with mobile payments, layering location data with past behavior, and in-store beacons. Here are four tactics that seem to be working.
Smartphones and tablets are quickly becoming the primary ways that customers interact with your business. According to industry experts, brands that do not incorporate mobile into the customer experience risk becoming obsolete. Here are five practical ways to use mobile to boost your customer experience.
As technology continues to change the business and marketing landscape, certain things remain the same. Retailers, for example, find that the personal touch in a brick-and-mortar store is still an important part of the customer's shopping experience that can't be replicated by technology. This technology trend wrap is an interesting mix of new technology tools as well as the tried-and-true business principles that aren't going away any time soon.
As marketers, we all love creative ideas. Reading about campaigns and tactics that work well for other brands often inspires "the next big idea." To get those creative juices flowing, take a look at some of these campaigns that made headlines over the past few weeks. Then see which ideas you can adapt.
When it comes to marketing technologies, there's a new kid in town. Actually, this kid is not so new, but he's finally getting the attention he deserves. His name is location-based marketing, and he's been used successfully by some stores to provide special offers to targeted audiences via their mobile devices as they enter the vicinity of the store. Here's why budgets for the new kid are growing.
Multi-unit franchise owners face unique challenges and opportunities. Getting the message right and measuring marketing activities can help get the most from their marketing spend in generating leads, converting them to sales, and building strong brands.
As 2013 winds down and we look forward to the holidays, we thought it would be fun to review this year's most-read Tech Tips headlines. And so, here they are, along with a few of our personal favorites. Enjoy!
AdGeo now offers a new solution to determine the location of a caller using a cell phone. It’s called mobile location routing, and it allows us to locate cell phone callers and route the calls precisely just like a landline.
Big Data is big, smartphones are bigger, and mobile technology is booming within enterprises. New trends worth following.
Two new technologies in particular are turning mobile location into a magic formula for franchisor success: Hyperlocal marketing and mobile location routing ... read on to see how these technologies impact the future of your business.
For landlines, georouting is straightforward to implement, but for cellular callers, location information is somewhat problematic due to the lack of a national directory, number portability, and the fact that cellular means the caller can be almost anywhere.
Have you or your customers ever experienced a dropped call? Or a painfully slow download to your smartphone or tablet?
According to a recent Forrester study, 75 percent of consumers use their smartphones while shopping in retail stores. And they’re not just taking calls.
As smartphones grow more and more powerful, their uses continue to expand, displacing the need for other products. For example, there are far fewer small cameras and GPS devices today compared with five years ago because these functions are now performed by smartphones.
Call routing does not have the buzz of mobile marketing, QR codes, social media, or other technologies touted as the next big thing. Call routing simply gets incoming customer calls where they need to go, as quickly as possible, helping to provide the best customer experience you can offer. In fact, when it works well, it seems to just happen in the background.
Mobile access will likely become an increasingly important part of your brand and business strategy as consumers demand 24/7 access to services and brands via their mobile devices.
Running a franchise organization is a tough job. It would be impossible without good information and the tools necessary to help you make solid, informed decisions.