The Keys to Multi-Unit Marketing: Message and Measurement

Multi-unit franchise owners face unique challenges and opportunities. Getting the message right and measuring marketing activities can help you get the most from your marketing spend in generating leads, converting them to sales, and building strong brands. Don't miss this informative article published in Franchise World. More … 

The Weekly Wrap - Technology and Marketing News

From mobile payments to mobile ordering. New uses for Twitter, Pinterest, and SnapChat (did you see the new lead generation card that Twitter advertisers can use for capturing lead data?). Television advertising moves to mobile. Here's a summary of the top mobile and marketing news to make headlines this week.