Feb. 15-19, 2015 | MGM Grand | Las Vegas, NV
IFA's Annual Convention is the premier event in franchising and the annual gathering for members of the International Franchise Association. The event offers world-class speakers, development and networking opportunities, a special Taste of Franchising event, an exhibit hall filled with 300+ vendors, and more.
If you're planning to attend, stop by and say hello at the AdGeo booth (#354). We'd love to see you there!
With the holidays behind us and Superbowl Sunday in front, mobile marketing and customer experience dominated headlines during the month. If you had trouble keeping up with the latest news on both fronts, here's a handy summary:
If you're into technology, marketing, or marketing technology, here are 10 mobile marketing trends to watch in 2015. More.
More consumers rely on mobile while grocery shopping, to research products, check prices and get coupons. More.
Sixty percent of holiday web traffic came from mobile, says Target and Amazon. More.
For marketers, hyper-local ads and coupons could move from smartphones to wearables. More.
The Consumer Electronics Show (CES) is turning into a show for marketers. More.
These big brands are skipping Super Bowl ads and investing in mobile marketing instead. More.
Offering great mobile customer service is key to great customer engagement, according to Gartner. More.
Interesting survey reveals best tone of voice to use with customers in digital correspondence. More.
A question every company should ask: When customers call your business, what kind of experience do they have? And is a call center even the best solution? More.
As 2014 winds down and we look forward to the holidays, we thought it would be fun to review this year's most-read Tech Tips headlines. And so, here they are, along with a few of our personal favorites. Enjoy!
And all of us at AdGeo wish you a wonderful holiday and a happy new year.
Are you genuinely surprised at how mobile device usage has grown in 2014? According to Forrester Research, which published a blog article via the Huffington Post, mobile has become one of the most disruptive technologies for businesses in decades. Why? It has completely shifted customer expectations. Read our take on what you need to know to prepare. More.
Happy almost Thanksgiving! We’re publishing early this month to make room for this favorite holiday. Plus, one week from today marks the busiest shopping day of the year, for which retailers everywhere have been preparing.
There was no shortage of holiday-related headlines during November, from new strategies to creative campaigns to predictions of how mobile will affect holiday shopping. We’ve culled the most useful news here, and we’ve included some additional information that may be helpful as you finish your 2015 planning.
Want tips like these in real-time? Follow @AdGeoTechTips on Twitter or AdGeo's company page on LinkedIn!
Businesses have been using email and text messages for years as part of the marketing mix. Text (both SMS and MMS) and email are still incredibly effective, but as technology and the regulatory environment continue to change, it’s always wise to review best practices. What once worked well may need to be tweaked to continue yielding high returns (and to stay in compliance with increasingly stricter regulations). Here are four ways to make sure your email and text marketing continues to pay off. More.
Mobile apps and new uses for mobile marketing technology dominated industry news during October. We thought the headlines below were worth a mention, in case you missed them.
Lots of headlines during September focused on ways that brands can enhance their mobile and digital advertising effectiveness. We thought the headlines below were worth a mention, in case you missed them:
And for marketers who like to keep an eye on what's working for the big brands, here's a summary of the most notable campaigns:
Location-based marketing is certainly the new buzz, particularly for brands with brick-and-mortar stores. These days, brands are trying new ways to make location-based marketing work, implementing ideas such as mobile coupons, mobile push combined with convenient mobile payments, layering location data with past behavior, and in-store beacons. Here are four tactics that seem to be working. More.
We hope you are looking forward to a long holiday weekend! We've been watching the web for technology tips and trends to help you grow your business, and we thought the headlines below were worth a mention. In case you missed them ...
For marketers:
For business leaders:
Smartphones and tablets are quickly becoming the primary ways that customers interact with your business. According to industry experts, brands that do not incorporate mobile into the customer experience risk becoming obsolete. Here are five practical ways to use mobile to boost your customer experience. More …
We hope you had a nice holiday weekend and smooth transition back to work. If you've been too busy to keep up with marketing and technology trends, we've done it for you. Here's a summary of the latest headlines of significance for marketers and business leaders.
For marketers:
For business leaders:
As technology continues to change the business and marketing landscape, certain things remain the same. Retailers, for example, find that the personal touch in a brick-and-mortar store is still an important part of the customer's shopping experience. And Big Data is so big that finding useful information that real people can use is a daunting task. Here's an interesting mix of new technology tools along with the tried-and-true business principles that aren't going away any time soon. More.
As marketers, we all love creative ideas. Reading about campaigns and tactics that work well for other brands often inspires "the next big idea." To get those creative juices flowing, take a look at some of these campaigns that made headlines over the past few weeks. Then see which ideas you can adapt. More.
Marketing at the local level continues to dominate headlines. Here's a summary of the latest research findings and best practices in local digital and mobile advertising, reaching consumers with relevant offers and incentives based on where they live and work. Be sure to also check out our recent articles on location-based marketing, the ability to correctly locate and route cell phone callers to the appropriate location, and how new location-based mobile services can enhance the experience of your customers.
Enjoy, and have a wonderful holiday weekend.
Mobile has monopolized the marketing landscape lately. Brands are combining mobile with other tactics such as click-to-call, geo-location targeting, and traditional loyalty programs to boost customer experience, while other organizations like Yahoo! and the L.A. Times are revamping their business models to put mobile users first.
It certainly motivates all marketers and business owners to make sure that their marketing programs and customer service initiatives are mobile-ready. Here's a summary of tips and examples to get the job done.
Remember, if you'd like to stay on top of technology tips and trends that affect your business in real-time, you can follow AdGeo on Twitter or LinkedIn. Enjoy!
When it comes to marketing technologies, there's a new kid in town. Actually, this kid is not so new, but he's finally getting the attention he deserves. His name is location-based marketing, and he's been used successfully by some stores to provide special offers to targeted audiences via their mobile devices as they enter the vicinity of the store. Here's a great summary article on why marketing budgets for the new kid are growing. You can also catch the full article here.
Whether mobile, social, email, or a combination, this week's headlines carried all kinds of tips and tricks to make marketing work better. Here's a snapshot … which of these ideas will you implement?
Multi-unit franchise owners face unique challenges and opportunities. Getting the message right and measuring marketing activities can help you get the most from your marketing spend in generating leads, converting them to sales, and building strong brands. Don't miss this informative article published in Franchise World. More …
From loyalty programs and payments to texting during emergencies, mobile news took center stage this week. One study found that mobile video is on track to account for 50% of all online video viewing by 2016, having already grown more than eightfold since 2011. Since mobile is becoming a key part of the overall customer experience, it's imperative for marketers to learn how to incorporate it. Here are some examples worth reading: