Tech Tips
Cathy Levendoski
Four ways to make location-based marketing work

These days, brands are trying new ways to make location-based marketing work, implementing ideas such as mobile coupons, mobile push combined with mobile payments, layering location data with past behavior, and in-store beacons. Here are four tactics that seem to be working.

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Cathy Levendoski
Five ways to use mobile to boost customer ...

Smartphones and tablets are quickly becoming the primary ways that customers interact with your business. According to industry experts, brands that do not incorporate mobile into the customer experience risk becoming obsolete. Here are five practical ways to use mobile to boost your customer experience.

Published Articles
Charles Austin
Multi-Unit Marketing: Message and Measurement

Multi-unit franchise owners face unique challenges and opportunities. Getting the message right and measuring marketing activities can help get the most from their marketing spend in generating leads, converting them to sales, and building strong brands. 

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Filip Everaert
Location, Location, Location

Two new technologies in particular are turning mobile location into a magic formula for franchisor success:  Hyperlocal marketing and mobile location routing ... read on to see how these technologies impact the future of your business.

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Are you ready? Mobile will change your business in 2015.

Are you genuinely surprised at how mobile device usage has grown in 2014? According to Forrester Research, which published a blog article via the Huffington Post, mobile has become one of the most disruptive technologies for businesses in decades. Why? It has completely shifted customer expectations. 

Five ways to use mobile to boost customer experience

Smartphones and tablets are quickly becoming the primary ways that customers interact with your business. According to industry experts, brands that do not incorporate mobile into the customer experience risk becoming obsolete. Here are five practical ways to use mobile to boost your customer experience.