Big Data is big, smartphones are bigger, and mobile technology is booming within enterprises. New trends worth following.
According to a recent Forrester study, 75 percent of consumers use their smartphones while shopping in retail stores. And they’re not just taking calls.
Mobile access will likely become an increasingly important part of your brand and business strategy as consumers demand 24/7 access to services and brands via their mobile devices.
It wasn’t that long ago that print, TV, and radio were the dominant methods for marketers to reach their potential customers. These methods are, of course, still available, but the evolution of marketing that began with email and the Internet is accelerating as smartphones and tablets increase their penetration.