Are you genuinely surprised at how mobile device usage has grown in 2014? According to Forrester Research, which published a blog article via the Huffington Post, mobile has become one of the most disruptive technologies for businesses in decades. Why? It has completely shifted customer expectations.
Franchise organizations have been using email and text messages for years as part of the marketing mix. Text (both SMS and MMS) and email are still incredibly effective, but as technology and the regulatory environment continue to change, it’s always wise to review best practices.
Smartphones and tablets are quickly becoming the primary ways that customers interact with your business. According to industry experts, brands that do not incorporate mobile into the customer experience risk becoming obsolete. Here are five practical ways to use mobile to boost your customer experience.
For landlines, georouting is straightforward to implement, but for cellular callers, location information is somewhat problematic due to the lack of a national directory, number portability, and the fact that cellular means the caller can be almost anywhere.
Mobile access will likely become an increasingly important part of your brand and business strategy as consumers demand 24/7 access to services and brands via their mobile devices.
Running a franchise organization is a tough job. It would be impossible without good information and the tools necessary to help you make solid, informed decisions.